2 edition of Principles and practice of direct advertising found in the catalog.
Principles and practice of direct advertising
Charles Alexander MacFarlane
|Other titles||Direct advertising.|
|Statement||by Charles A. MacFarlane ...|
|LC Classifications||HF5861 .M25 1916|
|The Physical Object|
|Pagination||2 p. l., -190 p.|
|Number of Pages||190|
|LC Control Number||16013371|
Principles And Practice Of Direct Marketing (Printed Book) T.Y.B.M.M-Sem-VI Mumbai University. Be the first to review this product ₹ Availability: Out of stock. Summary. Reviews. Help. Additional Information. ISBN: Edition: No: Discipline: B M M: Write Your Own Review. You're reviewing: Principles And Practice Of / Effective direct advertising: the principles and practice of producing direct advertising for distribution by mail or otherwise by Robert E. Ramsay D. Appleton,
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Excerpt from Principles and Practice of Direct Advertising This book is the result of an attempt to assemble, and to present in handy form for ready reference, a few of the elementary facts and principles that the average busy man having to do with the preparation of advertising will find it helpful to know, about the several forms of printed matter that come under the general head of Direct › Books › Business & Money › Marketing & Sales.
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With key features such as key terms, people and places, Facts gives In honor of Father’s Day, it seems appropriate to salute Lester Wunderman, who is widely considered the father of direct marketing and who invented many of the techniques we take for granted today.
Wunderman outlines these 19 Principles of Success in his book, Being Direct: Making Advertising Pay: Direct Marketing Is a Strategy, Not a Tactic Actually advertising is a paid publicity and silent salesmanship.
It takes known what we have to sell or what we want to buy. According to Seldon, "Advertising is a business force, which through printed words, sells or helps sale, build reputation and fosters goodwill".
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